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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicators. Key Performance Indicator: Key performance indicators (KPI's) are metrics. I'll look over my historical performance. Dimensions.

Metrics 138
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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

The big rise in digital consumption vs. 2010 is much more obvious now. Advanced Analytics Digital Analytics Digital Marketing Marketing Tips Search Engine Marketing Web Analytics Web Insights actionable web analytics competitive intelligence key performance indicators paid search analysis web metrics trends comparison'

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Customer science: A new CIO imperative

CIO Business Intelligence

Customer satisfaction levels have flatlined since 2010. An emerging key performance indicator in the customer experience/satisfaction world is “rage clicks” — for example, when a user click a button sometimes five or six times because a website loads slowly or freezes. Think about it. How many even meet them?

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Why Data Driven Decision Making is Your Path To Business Success

datapine

A 2010 McKinsey study (which is helpful to read even today) of more than 1,000 major business investments showed that when organizations worked at reducing the effect of bias in their decision making processes, they achieved returns up to 7% higher. The proof is in the numbers.