Remove 2010 Remove Measurement Remove Statistics Remove Testing
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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person.

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Humans and AI: AI, Marketing, and Behavioral Economics

DataRobot

The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. The Behavioural Insights Team ran an experiment, testing four variations to the language used in reminder letters on a trial group.

Marketing 105
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 2 Learn basic statistics. For all of the above reasons it is becoming ever more important that you are know atleast Statistics 101. 1: Don't suck.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. We offer two examples where this may be the case.

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ].

Analytics 118
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Unintentional data

The Unofficial Google Data Science Blog

1]" Statistics, as a discipline, was largely developed in a small data world. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Qualitative data analysis is based on observation rather than measurement. Of course, this sounds incredible in theory.