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The History of Malware: A Primer on the Evolution of Cyber Threats

IBM Big Data Hub

1971: Creeper worm Just five years after John von Neumann’s theoretical work was published, a programmer by the name of Bob Thomas created an experimental program called Creeper, designed to move between different computers on the ARPANET , a precursor to the modern Internet.

Software 109
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Unintentional data

The Unofficial Google Data Science Blog

There is no longer always intentionality behind the act of data collection — data are not collected in response to a hypothesis about the world, but for the same reason George Mallory climbed Everest: because it’s there. Make experimentation cheap and understand the cost of bad decisions.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Airbnb had enough data points to be confident in their results. By 2011, the company had 20 full-time photographers on staff. Advanced Analytics Big Data Digital Analytics Web Analytics Web Insights Web Metrics actionable analytics business optimization experimentation and testing key performance indicators'

Metrics 156