Smart Data Collective

APRIL 13, 2020

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Freshdesk published an article on the importance of big data in customer service.

Data Collection 141

Data Collection Big Data Cost-Benefit Strategy 141

Rita Sallam

AUGUST 28, 2022

Last year, we used global vaccine data , In 2020, we used population health data. In past Bake-Offs, we used loneliness and happiness data, opioid epidemic data, traffic fatalities, college costs, and homelessness. At a global level the number of people without reliable access to electricity spiked in 2011.

Analytics 52

Analytics Data Analytics Cost-Benefit Measurement 52

Smart Data Collective

JUNE 6, 2021

While you may think that you understand the desires of your customers and the growth rate of your company, data-driven decision making is considered a more effective way to reach your goals. The use of big data analytics is, therefore, worth considering—as well as the services that have come from this concept, such as Google BigQuery.

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132