The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It can be a brand metric, say Likelihood to Recommend. Galco does not.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Domino Data Lab

AUGUST 22, 2019

During their data preprocessing steps, Maas and his coworkers decided to leave in stop words because they are “indicative of sentiment.” [Note: In more technical machine learning terms, the cost function of the skip-gram architecture is to maximize the log probability of any possible context word from a corpus given the current target word.]

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

O'Reilly on Data

MAY 11, 2020

It predates recommendation engines, social media, engagement metrics, and the recent explosion of AI, but not by much. The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. And like a lot of near-future SciFi, it’s remarkably prescient.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190