Smart Data Collective

APRIL 13, 2020

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Fewer experts have emphasized the significance of big data. It is inevitable.

Data Collection 141

Data Collection Big Data Cost-Benefit Strategy 141

Smart Data Collective

APRIL 5, 2019

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. They must amass data on their customers to get a better understanding of their needs and preferences. And that’s where social listening comes into play.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. It helps you to amplify what’s proven to work, throw away what isn’t, and tweak the goal-posts when data indicates that they may be in the wrong place.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Rita Sallam

AUGUST 28, 2022

The first one happened at our Data and Analytics Summit in London this past May. Last week, we ran the Analytics and BI Bake-off at the Data and Analytics Summit in Orlando with 5,500 of our closest D&A friends! These were our first in-person Data & Analytics Summits since 2019. What Data Did We Use?

Analytics 52

Analytics Data Analytics Cost-Benefit Measurement 52

Smart Data Collective

JUNE 6, 2021

Achieving your company’s target goals can, however, be difficult if you’re unable to access all the relevant and useful data your business has. While you may think that you understand the desires of your customers and the growth rate of your company, data-driven decision making is considered a more effective way to reach your goals.

Big Data 133

Big Data Data Analytics Analytics Cost-Benefit 133