2011, Data Collection and Experimentation

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Airbnb had enough data points to be confident in their results. By 2011, the company had 20 full-time photographers on staff.

Metrics

Metrics KPI Analytics Key Performance Indicator

Unintentional data

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.

Experimentation

Experimentation Testing Statistics Metrics

Data Leaders Brief

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Unintentional data

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