2011 Data Collection Experimentation Statistics 
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Remember that the raw number is not the only important part, we would also measure statistical significance. Online, offline or nonline.
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
1]" Statistics, as a discipline, was largely developed in a small data world. Data was expensive to gather, and therefore decisions to collect data were generally well-considered. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation.
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