Remove 2011 Remove Data Warehouse Remove Metrics Remove Visualization
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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. When a majority of your budget is invested in tools and data warehouses, rather than smart people to use them, you are saying you prefer to suck. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. The 10/90 rule.

Marketing 126
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. Before we delve deeper into the best books for data analytics, here are three big data insights to put their relevance and importance into perspective.

Big Data 263
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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

Customer experience is another key area that can benefit from big data analytics. The collection and use of relevant metrics can, therefore, potentially boost your chances of engaging new prospects while keeping existing customers satisfied. What is Big Data?” What is Google BigQuery? References.

Big Data 134