O'Reilly on Data

MAY 11, 2020

Not all models are created equal, however: they operate on different principles, and impact us as individuals and communities in different ways. To understand the menagerie of models that are fundamentally altering our individual and shared realities, we need to build a typology, a classification of their effects and impacts.

Modeling 195

Modeling Advertising Recreation/Entertainment Metrics 195

Domino Data Lab

AUGUST 6, 2021

Model Risk Management is about reducing bad consequences of decisions caused by trusting incorrect or misused model outputs. Systematically enabling model development and production deployment at scale entails use of an Enterprise MLOps platform, which addresses the full lifecycle including Model Risk Management.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

APRIL 8, 2013

Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. Another way to find the metric you want to change is to look at your business model. The business model also tells you what the metric should be.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. I've gone through the five stages in the Kubler-Ross model. Bonus: For more on next steps and attribution modeling please see: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. ]. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61