Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 15, 2020

The term “agile” was originally conceived in 2011 as a software development methodology. 17 software developers met to discuss lightweight development methods and subsequently produced the following manifesto : Manifesto for Agile Software Development: Individuals and interactions over processes and tools.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276