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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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The Semantic Web: 20 Years And a Handful of Enterprise Knowledge Graphs Later

Ontotext

One of its pillars are ontologies that represent explicit formal conceptual models, used to describe semantically both unstructured content and databases. If you’ve enjoyed the efficiency of rich snippets, you’ve enjoyed the riches schema.org ( based on RDF ) brings to the world of search since 2011.