Remove 2012 Remove Business Analysis Remove Measurement Remove Strategy
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A Big Data Imperative: Driving Big Action

Occam's Razor

Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. It is not my hope to encourage you to copy/paste the strategy outlined, or to use the tools shown. All it takes is a little business analysis. Have something.

Big Data 127
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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. I can't measure if the person voted.

Analytics 120