Occam's Razor

MARCH 12, 2012

Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. The current flawed data org structure, its challenges, and the new optimal org structure to truly bring big action to big data. All it takes is a little business analysis. 01:15 – 04:05 Part 1.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 10, 2011

10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. You can win with Omniture or WebTrends or IBM or Google.

Analytics 120

Analytics Measurement Data-driven Optimization 120