Remove 2012 Remove Data Collection Remove Measurement Remove Metrics
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 143
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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Data analysis and interpretation have now taken center stage with the advent of the digital age… and the sheer amount of data can be frightening. In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 trillion gigabytes! Quality ratings and agreement ratings are examples of ordinal scales (i.e.,

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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Social media monitoring involves collecting data and is quantifiable. For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. A number of companies use big data to provide better social listening capabilities.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

But what if we make data collection the primary purpose of our mobile app and then use that data (with permission) to create hyper-targeted, right moment, right time monetization strategies? Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem! Closing Thoughts.

Marketing 144
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Unintentional data

The Unofficial Google Data Science Blog

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation. And for good reason!