2012 Experimentation Statistics Uncertainty 
The Unofficial Google Data Science Blog
APRIL 23, 2024
If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. Crucially, it takes into account the uncertainty inherent in our experiments. Why experiment with several parameters concurrently?
The Unofficial Google Data Science Blog
MAY 31, 2016
A geo experiment is an experiment where the experimental units are defined by geographic regions. Statistical power is traditionally given in terms of a probability function, but often a more intuitive way of describing power is by stating the expected precision of our estimates. They are non-overlapping geo-targetable regions.
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