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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

Second, between 2012 and 2013. You are comparing 2012 and 2013, add a row of data at the top that shows your computation of the size of the opportunity for 2014. conversion rate (it might not be statistically significant!). Despite that, I bet it was still harder than necessary for you to figure out what is going on.