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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

The Directors, the Marketers, the Optimization employees and our resident social media gurus. We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling.