Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!
Occam's Razor
JANUARY 2, 2013
Do you understand how elements of your paid, owned, earned inbound marketing efforts drive each of these? It will be the same in 2013. In the above case I was astonished that while our email was primarily a direct response "here's a coupon to convert" marketing, it actually drove more conversions via other channels (!).
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