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Remove 2013 Remove Optimization Remove Scorecard Remove Visualization
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

JANUARY 2, 2013

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. It will be the same in 2013. As you look at the "scorecard" (just under the graph) you can look at the little numbers in gray and understand overall mobile performance compared to site performance.

Strategy 159
Strategy Analytics Reporting Metrics 159
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

AUGUST 9, 2016

Ignore the eminently useless Reverse Goal Path report (I don't even know why this is still in GA after years of uselessness) and Funnel Visualization (almost totally useless in context of almost all Goals). Start with the scorecard in the overview report. This report is sub-optimally constructed. Strong feelings.

Analytics 109
Analytics Metrics Reporting Strategy 109
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