Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. Avoid complex visualizations – they get in the way! Avoid complex visualizations – they get in the way!

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JANUARY 2, 2013

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. It will be the same in 2013. Changes campaign targeting, changes content development, changes social strategies, changes product mix, changes keywords for search engine optimization.

Strategy 159

Strategy Analytics Reporting Metrics 159

AWS Big Data

NOVEMBER 14, 2023

Wallapop’s initial data architecture platform Wallapop is a Spanish ecommerce marketplace company focused on second-hand items, founded in 2013. Since its creation in 2013, it has reached more than 40 million downloads and more than 700 million products have been listed. The marketplace can be accessed via mobile app or website.

Data Warehouse 59

Data Warehouse Analytics Testing Cost-Benefit 59

AWS Big Data

NOVEMBER 29, 2023

In 2013, Amazon Web Services revolutionized the data warehousing industry by launching Amazon Redshift , the first fully-managed, petabyte-scale, enterprise-grade cloud data warehouse. You just specify your desired price-performance targets to either optimize for cost or optimize for performance or balanced and serverless does the rest.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101

CIO Business Intelligence

JULY 7, 2022

These features are robust and flexible enough that you can configure clusters (collections of Cassandra nodes, which are visualized as a ring) for optimal geographical distribution, for redundancy, for failover and disaster recovery, or even for creating a dedicated analytics center that’s replicated from your main data storage centers.

Statistics 102

Statistics Optimization Data Architecture Enterprise 102

Insight

MAY 20, 2020

Keep in mind the Spark DataFrame API and Spark SQL calls use an underlying execution engine that includes optimizations not available if you were to use Spark’s native Resilient Distributed Datasets (RDDs). Those optimizations are a big reason why you’d want to use this newer API. Companies, such as Looker , use NiFi.

Data Warehouse 106

Data Warehouse Optimization Interactive Cost-Benefit 106

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

Ontotext

OCTOBER 7, 2020

and OWL 2 reasoning in addition to a number of product-specific tools for navigation, visualization, analysis and federation. Ruleset, which in our case should be set to OWL 2-RL (Optimized) selected from the menu. This predicate provides the structure necessary for visual representation and navigation of the vocabulary’s contents.

Finance 59

Finance Visualization Modeling Metadata 59

AWS Big Data

JULY 25, 2023

licensed, open-source search and analytics suite, comprising OpenSearch (a search, analytics engine, and vector database), OpenSearch Dashboards (a visualization and utility user interface), and plugins that provide advanced capabilities like enterprise-grade security, anomaly detection, observability, alerting, and much more.

Cost-Benefit 74

Cost-Benefit Modeling Management Optimization 74

Occam's Razor

JANUARY 28, 2013

Innocent: Passionate Copy and Heart-warming Visual Design. ~ Innocent: Passionate Copy and Heart-warming Visual Design. AAA's visual experience is substantially better than MetLife. There are 11 other things you should consider for your landing page optimization strategy: 1. Why is it that when I visit www.3m.com

Marketing 164

Marketing Insurance Visualization IT 164

Sisense

DECEMBER 11, 2019

An exciting slate of presentations took them on a journey from why to how they should use data analytics to optimize their operations successfully and maximize their business opportunities. Optimizing data pipelines: How Kongregate uses Periscope Data. Kongregate has been using Periscope Data since 2013. A true unicorn.

Data Lake 80

Data Lake Big Data Sales Data-driven 80

Occam's Razor

AUGUST 9, 2016

Ignore the eminently useless Reverse Goal Path report (I don't even know why this is still in GA after years of uselessness) and Funnel Visualization (almost totally useless in context of almost all Goals). One cool and helpful visual is Map Overlap, click the link on top of the graph on the Page Timings report. Strong feelings.

Analytics 109

Analytics Metrics Reporting Strategy 109

Domino Data Lab

AUGUST 22, 2019

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. You can home in on an optimal value by specifying, say, 32 dimensions and varying this value by powers of 2. Human brains are not well suited to visualizing anything in greater than three dimensions.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Domino Data Lab

JULY 9, 2019

or are you looking for me to help you decide on what is the optimal treatment in order to get the outcome you want?” You really want…you really already know what actions you want to perform and you want me to help you figure out what’s the optimal treatment, not what’s going to happen in the absence of treatment.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Jet Global

MAY 1, 2023

Plus, there is an expectation that tools be visually appealing to boot. In the past, data visualizations were a powerful way to differentiate a software application. Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. It’s all about context.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52