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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. Just look at all that red. Blood everywhere.

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Discover 20 Essential Types Of Graphs And Charts And When To Use Them

datapine

This is when you are comparing data to itself rather than seeing a total – often in the form of percentages. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4). How do you want to show your KPIs?