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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. The downside is that this awesomeness comes at the cost of having to learn new things on top of my recommendation above. Many reasons.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

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Deep Learning Illustrated: Building Natural Language Processing Models

Domino Data Lab

[Note: In more technical machine learning terms, the cost function of the skip-gram architecture is to maximize the log probability of any possible context word from a corpus given the current target word.] At the time—in 2014—the three were colleagues working. A major benefit of fastText. Pennington, J., GloVe: Global vectors.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

The benefits are numerous. Economic Value (EcV) is the value of short and long-term revenue and cost savings. The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc.

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