Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Or something.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). The brand and performance ROI to the company is clear and direct. User interactions as a percentage of Like rs is now 0.216%.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167