Corinium

APRIL 25, 2019

What do you recommend to organizations to harness this but also show a solid ROI? Whether eventual legislation will exactly mirror GDPR remains to be seen, I think there will be some experimentation at the State level as well as for specific verticals whose successes would point the way.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Given the two points above, that’s okay—there are good ways to direct data exploration toward ROI. Or something. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Jupyter Book: Interactive books running in the cloud ” by Chris Holdgraf (2019-03-27).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). The brand and performance ROI to the company is clear and direct. User interactions as a percentage of Like rs is now 0.216%.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167