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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance.

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Using random effects models in prediction problems

The Unofficial Google Data Science Blog

Finally, through a case study of a real-world prediction problem, we also argue that Random Effect models should be considered alongside penalized GLM's even for pure prediction problems. Random effects models are a useful tool for both exploratory analyses and prediction problems. 5] Anoop Korattikara, et al.

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Data Science at The New York Times

Domino Data Lab

Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a prediction model regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.