Smart Data Collective

SEPTEMBER 1, 2021

As we have stated before, big data is becoming vital to modern marketing strategies. However, it is becoming abundantly clear that big data technology is also rapidly transforming many traditional marketing practices as well. We talked about this back in 2016 and this trend has only accelerated since.

Data-driven 110

Data-driven Advertising Big Data Cost-Benefit 110

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. Data-driven email marketing strategies have very high ROIs.

Data-driven 130

Data-driven Marketing Strategy ROI 130

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

datapine

MAY 11, 2022

Digital data not only provides astute insights into critical elements of your business but if presented in an inspiring, digestible, and logical format, it can tell a tale that everyone within the organization can get behind. Data visualization methods refer to the creation of graphical representations of information.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

Domino Data Lab

AUGUST 8, 2019

Having participated in several Foo Camps—and even co-chaired the Ed Foo series in 2016-17— most definitely, a Foo will turn your head around. provides ways to kill 2-3 birds with one stone: better recommendations for people leveraging that data, along with better data governance, along with better ROI on research funding.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71

datapine

SEPTEMBER 16, 2022

Previously, we discussed the top 19 big data books you need to read, followed by our rundown of the world’s top business intelligence books as well as our list of the best SQL books for beginners and intermediates. A BI strategy that leverages data visualization will provide an ROI of $13.01 back on every dollar spent.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

IBM Big Data Hub

SEPTEMBER 11, 2023

Forrester’s 2022 Total Economic Impact Report for Data Management highlights the impact Db2 and the IBM data management portfolio is having for customers: Return on investment (ROI) of 241% and payback <6 months. Both services offer independent compute and storage scaling, high availability, and automated DBA tasks.

Machine Learning 91

Machine Learning Cost-Benefit IoT Data Warehouse 91