Remove 2018 Remove Data Analytics Remove Data-driven Remove Unstructured Data
article thumbnail

4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
article thumbnail

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 1

BizAcuity

Cloud technology and innovation drives data-driven decision making culture in any organization. Cloud washing is storing data on the cloud for use over the internet. Storing data is extremely expensive even with VMs during this time. An efficient big data management and storage solution that AWS quickly took advantage of.

article thumbnail

A Guide to Data Analytics in the Travel Industry

Alation

Today, modern travel and tourism thrive on data. For example, airlines have historically applied analytics to revenue management, while successful hospitality leaders make data-driven decisions around property allocation and workforce management. What is big data in the travel and tourism industry?