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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. Some of these were addressed in the Data Driven Summit 2018.

Marketing 107
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A Guide to Data Analytics in the Travel Industry

Alation

To fully realize data’s value, organizations in the travel industry need to dismantle data silos so that they can securely and efficiently leverage analytics across their organizations. What is big data in the travel and tourism industry? Why is data analytics important for travel organizations?