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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics is a subset of data analytics. Data analytics is used across disciplines to find trends and solve problems using data mining , data cleansing, data transformation, data modeling, and more. The discipline is a key facet of the business analyst role.

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Stop Companies From Harvesting Your Data

TDAN

In 2018, it was discovered that Cambridge Analytica had harvested the data of at least 87 million Facebook users without their knowledge after obtaining it via a few thousand accounts that had used a quiz app. There is no getting away from how incredibly valuable our data is. In 2018, the Global Data Mining Tools […].

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Three Ways Marketers Can Reach Data Nirvana

Cloudera

This mountain of data holds a gold rush of opportunities for marketers to truly engage with their consumers, just as long as they can effectively mine through all that data and make sense of what really matters. To tackle this, it is worth considering the frequency of data being collected. Keeping it fresh.