The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
In 2018, the US Supreme Court’s decision to legalize sports betting was historic. The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Digital and Data will demand effort.
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