The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Predictive Analytics. Gaming analytics is still evolving. Most of the casino analytics tools are backward-looking. A predictive model that’s gaining traction in the casino business is Recency-Frequency-Monetary (RFM) model.
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