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Why Big Data Is Essential To Digital Product Sales

Smart Data Collective

Big data is changing the future of the retail industry. One study found that the value of big data in this sector was worth $3.45 billion in 2018. Big data is especially important in the eCommerce industry, since the market is digital. Understanding the Nature of Digital Products and Building a Data Strategy Around Them.

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A Guide to Data Analytics in the Travel Industry

Alation

Seasonality and trend predictions Many online travel companies use dynamic and flexible pricing strategies to respond to changes in demand and supply. Using predictive analytics, travel companies can forecast customer demand around things like holidays or weather to set optimum prices that maximize revenue.