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Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Analytics for Marketing – what numbers do they need, why, and what do they say?

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How Startups Can Formulate Data-Driven Marketing Strategies Using AI

Smart Data Collective

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? MMS for customer experience includes: User experience strategy Journey mapping Segmentation Predictive modeling Social listening Customer data management 4. What time did this occur?

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Introduction To The Basic Business Intelligence Concepts

datapine

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

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How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Here are some of the sources from where you can gather this data.

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Top 10 Analytics And Business Intelligence Buzzwords For 2020

datapine

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. The commercial use of predictive analytics is a relatively new thing.

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The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. The fill report is here: Leadership Vision for 2021: Data and Analytics. Which industry, sector moves fast and successful with data-driven?