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WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon

Analytics Vidhya

Overview Here’s a unique data science challenge we don’t come across often – a marketing analytics hackathon! The post WNS Analytics Wizard 2019: Top 3 Winners’ Solutions from our Biggest Data Science Hackathon appeared first on Analytics Vidhya. We bring you the top 3 inspiring.

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2019 US Open Predictions: Doubling Down on the Data

DataRobot Blog

With the 2019 US Open starting, we wanted to see if we could use DataRobot to predict how this tournament will play out. Continuing the approach we used for the Wimbledon predictions (and following the methodology of our March Madness and Stanley Cup Finals predictions), we simulated both the men’s and women’s draws for the 2019 US Open.

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Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

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Join me at Live! 360 Orlando to learn more about Applied Business Analytics

Jen Stirrup

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Here are the topics we’ll cover: Introduction to Analytics with the Microsoft Data Platform.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

According to an Everest Group® study , offshore MMS centers increased over 50% from 2019 to 2022. What are managed marketing services (MMS)? What’s more, the number of offshore full-time equivalent employees (FTE) jumped 115%. Did that action turn into a lead? Did the customer make a purchase? What time did this occur?

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The platform that allows Royal Opera House CTO to stream events into homes

CIO Business Intelligence

Royal Opera House goes digital In 2019 and 2020, ROH put on 146 performances and participatory events front of house, with 12 productions screened at cinemas and drive-in sites, and 71 productions broadcast across radio, television and streaming services. But the show did go on.

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How Data-Driven Marketing Helps Improve Conversion Rates

Smart Data Collective

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Social Media Analytics. Email Marketing Analytics.