Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Power BI and Marketing Data. One important area in data is marketing.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. Email Marketing Analytics.

Data-driven 89

Data-driven Marketing Testing Optimization 89

datapine

DECEMBER 4, 2019

These systems can already speak, write, read and learn; hence, this is one of the big data buzzwords that will continue to disrupt industries in 2020 as well. Mobile Analytics. As we mentioned in our business intelligence buzzwords article for 2019 , mobile usage is becoming an increasing factor in BI.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

The most important education/familiarity (as you ask it) in my view is to understand or be intrigued with how humans take decisions; a desire to learn how we think and behave; and a working knowledge for how a business outcome, process and data interact. where performance and data quality is imperative?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52