Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. The conference is held on November 17-22, 2019 at the Royal Pacific Resort at Universal Orlando in Florida. Power BI and Marketing Data. One important area in data is marketing.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

datapine

DECEMBER 4, 2019

Applied to business, it is used to analyze current and historical data in order to better understand customers, products, and partners and to identify potential risks and opportunities for a company. The commercial use of predictive analytics is a relatively new thing. Mobile Analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

But we are seeing increasing data suggesting that broad and bland data literacy programs, for example statistics certifying all employees of a firm, do not actually lead to the desired change. New data suggests that pinpoint or targeted efforts are likely to be more effective. We do have good examples and bad examples.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52