Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Optimize Buyer Journey.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. Prescriptive Analytics: What should we do? Mobile Analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. See: Tool: A Living Library of Real-World Data and Analytics Use Cases. Yes, prescriptive and predictive analytics remain very popular with clients. Do you play SimCity?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52