Smart Data Collective

FEBRUARY 15, 2022

But statistically speaking, the odds are not in every entrepreneur’s favor. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 Data analytics also helps with SEO by identifying offsite optimization opportunities.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Business Over Broadway

SEPTEMBER 27, 2018

Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. The more data they ingest, the better they get.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MARCH 11, 2022

Customer service analytics assist you in tracking and comparing key performance indicators (KPIs) to service level agreements (SLAs). You can see which representatives are meeting their targets and which ones need to boost their statistics this way. Customer Retention Analytics. Finding New Revenue Sources.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Post-sales customer journey optimization. There are many reasons to use big data in marketing. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Andrew White

JANUARY 11, 2021

For a time, I believed simulation was more useful a capability than optimization, at the time that larger firms were seeking optimization solutions. See: Tool: A Living Library of Real-World Data and Analytics Use Cases. Yes, prescriptive and predictive analytics remain very popular with clients. Do you play SimCity?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Consider this, conversion rate could go up by a statistically significant percentage… While revenue actually goes down. Their Statistical Bulletin 2017 has a lovely collection of graphs and charts that we all use in some shape or form.

Visualization 124

Visualization Strategy Interactive Statistics 124