Smart Data Collective

OCTOBER 20, 2020

Christian Welborn recently published an article on taking a data-driven approach to GTM. How Can Data Play an Important Role in GTM? There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021. Some of these were addressed in the Data Driven Summit 2018.

Marketing 107

Marketing Data Analytics Analytics Big Data 107

AWS Big Data

FEBRUARY 22, 2023

Before implementing a data lake on AWS, Ruparupa had no infrastructure capable of processing the volume and variety of data formats in a short time. Data had to be manually processed by data analysts, and data mining took a long time. Because of the fast growth of data, it took 1–1.5

Data Lake 52

Data Lake Dashboards Cost-Benefit Metadata 52

Sisense

MAY 11, 2021

The reasons for this are simple: Before you can start analyzing data, huge datasets like data lakes must be modeled or transformed to be usable. According to a recent survey conducted by IDC , 43% of respondents were drawing intelligence from 10 to 30 data sources in 2020, with a jump to 64% in 2021!

Modeling 84

Modeling Big Data IoT Data Warehouse 84