2021, Key Performance Indicator, Marketing Analytics and Strategy

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. How to implement a good MTA strategy.

Data-driven

Data-driven Sales Marketing Key Performance Indicator

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper.

Analytics

Analytics Data-driven Marketing Key Performance Indicator

Data Leaders Brief

Multi-Touch Attribution: The Marketer’s Secret Weapon to Make Smarter, Data-Driven Decisions

CMOs, It’s Time to Embrace Infusing Analytics into Workflows

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