Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

Sisense

JUNE 22, 2021

The reluctance to adopt multi-touch attribution is partly because of the lack of a tactical plan, said John Loury, President, Cause and Effect Strategy (CE Strategy), a business intelligence and analytics firm that was founded to provide insight-led marketing strategies for clients. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. Plan successful marketing activities.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 98

Marketing Data Analytics Analytics Advertising 98

Smart Data Collective

MARCH 11, 2022

Customer service analytics is necessary for businesses that want to assess the level of help provided to customers and other key stakeholders. The information you gather will assist you in identifying strategies that are effective and pinpointing areas where you can improve. Performance Evaluation.

Customer Analytics 115

Customer Analytics Analytics Key Performance Indicator Big Data 115

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You’ll get a different number for your Owned, Earned, Paid media strategies. Obviously, digital analytics tools have no concept of #2 (CoGS) or #3 (FLCo). We expect greatness from our work, let’s focus on great KPIs.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. What specific current or future campaigns, activities, internal or external business strategies are being influenced by the out-of-sight ? What is the effect of our mobile paid search strategy on our offline sales?

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101