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Embedded BI Can Encourage Data Literacy!

Smarten

Technology research and consulting firm, Gartner, predicts that, ‘By 2023, data literacy will become an explicit and necessary driver of business value, demonstrated by its formal inclusion in over 80% of data and analytics strategies and change management programs.’. Benefits of Embedded BI.

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The future of casino marketing strategy is digital plus data

BizAcuity

According to Statista, the US online gambling market is expected to reach $93 billion by 2023 from $67 billion in 2022. . To fully utilize the benefit, high-end algorithms are deployed on digital assets and then data analysis is done to produce optimized marketing campaigns. Predictive Analytics. Casino Marketing matters.