Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth.

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Analytics Marketing ROI Testing 120

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

CIO Business Intelligence

APRIL 19, 2022

Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen, other executives, and labor market analysts all say they are seeing more individuals opt for that kind of work arrangement. Plugging the talent gap.

IT 95

IT Cost-Benefit Strategy Consulting 95

Andrew White

JANUARY 11, 2021

With a success behind you, sell that experience as the kind of benefit you can help improve. How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. Great idea.

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Data Analytics Analytics Data-driven Finance 52