Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 116

Analytics Cost-Benefit Testing Dashboards 116

Andrew White

JANUARY 11, 2021

Note: Delivery of data, analytics solutions and the sustainment of technology, data and services is a question. See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52