Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth.

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Analytics Marketing ROI Testing 122

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 118

Analytics Cost-Benefit Testing Dashboards 118

Andrew White

JANUARY 11, 2021

Note: Delivery of data, analytics solutions and the sustainment of technology, data and services is a question. See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025.

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Data Analytics Analytics Data-driven Finance 52