Smart Data Collective

OCTOBER 5, 2021

The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing.

Analytics 119

Analytics Marketing ROI Testing 119

Smart Data Collective

MARCH 30, 2022

Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Andrew White

JANUARY 11, 2021

See Roadmap for Data Literacy and Data-Driven Business Transformation: A Gartner Trend Insight Report and also The Future of Data and Analytics: Reengineering the Decision, 2025. It might be that digital businesses, what we might call data-based firms such as media, use data and analytics more easily than non-data-based firms.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52