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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

billion on analytics last year. a year until 2030. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Abbas states that more players are attempting three-point shots based on analytics findings.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. One of the most important is in the field of marketing. This amounts to around 8% of the entire future big data market!