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Generative AI use cases for the enterprise

IBM Big Data Hub

Invest in data hygiene and collection strategies to keep your engine running smoothly. Generative AI plays a crucial role in dynamically targeting and segmenting audiences and identifying high-quality leads, significantly improving the effectiveness of marketing strategies and outreach efforts. Garbage in, garbage out.

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Why Data is Essential for the Big Oil Transformation: The Ørsted Story

Anmut

Heavyweights like BP, Shell and Total have all recently announced radical decarbonisation programmes, with BP reporting that global oil demand may have peaked in 2019. Formerly known as DONG (Danish Oil and Natural Gas) Energy, in 2008 Ørsted announced a new focus on renewables, targeting 85% clean-energy supply by 2040.