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3 Huge Ways Big Data Analytics Benefits Businesses

Smart Data Collective

Understanding your target audience is one of the essential parts of running a business and utilizing Big data analytics is a critical component in doing so. Statistics on social media usage, customer ages, genders, hobbies, careers, income, and lots more are used to determine a target audience accurately. Assists Advertisers.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

And shows how big data and the advances in analytical technologies are shaping the way the world is perceived. 2) Designing Data-Intensive Applications by Martin Kleppman. Best for: someone who has heard a lot of buzz about predictive analytics, but doesn’t have a firm grasp on the subject.

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