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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Set a clear product mission with predictive analytics.

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The Importance of Leveraging Analytics in Ecommerce Website Design

Smart Data Collective

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology.

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